Your Baby Class Start Plan

If you’ve decided you want to start your own independent baby classes but your head is full of names, venues, equipment, training, Instagram and about 47 other things, this is for you.

I’m going to ask you a few questions about what you want to create, what you already know and where you are now. Then I’ll tell you what I’d concentrate on next.

No score. No “you’re not ready”. Just a sensible place to start.

About 3 minutes.

1 of 10

First, why do you want to do this?

There’s no right answer. I just want you to put into words what you’re hoping this business will give you.

2 of 10

What would you like this business to give you?

If it worked exactly as you hope, what would your working life look like?

Anything else it needs to give you? Optional

3 of 10

Tell me a little about you.

What do you do now, and what experience, qualifications or knowledge do you think might be useful when starting your baby class business?

4 of 10

How clear are you about the classes you want to create?

Very clear. I can picture the classes and who they’re for. Fairly clear. I’ve got a good idea but still have things to work out. I’ve got lots of ideas but haven’t really pulled them together. I’m not sure yet what my classes would actually look like.

5 of 10

When would you ideally like to run your first class?

Within 3 months 3–6 months 6–12 months More than a year away I haven’t decided yet

6 of 10

Now, the business bit.

How far have you got with the numbers?

I’ve worked through likely income, capacity and costs properly. I’ve done some rough figures. I’ve barely started. I haven’t looked at the numbers yet.

And how well do you know what’s already happening in your local baby class market?

I’ve researched it properly: classes, locations, days, times, ages and prices. I’ve had a reasonable look. I know a few classes but haven’t researched properly. I haven’t really looked yet.

7 of 10

Let’s think about the babies themselves.

Imagine you’re planning an activity for babies aged around 2–4 months. Which of these is closest to how you’d approach it?

I’d start with what babies are typically developing at this age, decide what I want the activity to support, then think about the experience, the parent’s role and how I might adapt it for individual babies. I’d choose an activity I know babies enjoy, then think about how to make it appropriate for younger babies. I’ve got lots of ideas from classes I’ve been to with my baby and seen on social media. I have lots of ideas for lovely baby activities, but if I’m honest, I’m not completely sure what babies are typically developing at 2–4 months or how that should influence what I choose. I’m not sure yet how I’d approach planning an activity for babies this young.

8 of 10

How visible is the business so far?

Have you decided on a business name?

Yes. I’ve got a shortlist. Not yet.

Have you started building an audience?

Yes. I’m already sharing the journey and connecting with potential customers. I’ve set up social media but haven’t really started talking about the business. Not yet. I thought I’d wait until everything was ready. No, I don’t know how to do it.

9 of 10

What have you budgeted to get started?

Roughly is absolutely fine.

Under £500 £500–£1,000 £1,000–£2,000 More than £2,000 I haven’t worked that out yet

10 of 10

Last one. Where are you right now?

I know what I need to do next and I’m getting on with it. I’ve got lots to do and I’m struggling to work out what comes first. I’m still researching because I don’t feel ready to commit yet. I keep finding more things I think I need to sort out before I can start. If I’m truthful, I think I’m waiting until I feel completely ready.

Your plan

Your Baby Class Start Plan

Your Baby Class Start Plan

First, why do you want to do this?

What would you like this business to give you?

Tell me a little about you.

How clear are you about the classes you want to create?

When would you ideally like to run your first class?

Now, the business bit.

Let’s think about the babies themselves.

How visible is the business so far?

What have you budgeted to get started?

Last one. Where are you right now?

Your Baby Class Start Plan

Here’s where I’d start

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